Scaling pipeline without inflating paid acquisition costs
- Challenge
- Lead volume was steady, but demo quality and close rates were slipping as ad spend increased.
- Solution
- Rebuilt intent-based keyword clusters, aligned landing pages by vertical use case, and introduced CRM feedback loops to optimize campaigns by revenue stage.
Results: In 6 months, qualified demo requests increased 64% while paid CAC decreased 23%, with a stronger opportunity-to-close rate across priority segments.